Full Amazon account management for brand owners on Seller Central
LIVELE's Full Account Management is a $4,500/month retainer that operates, protects and optimizes a brand's Seller Central account on Amazon.com. It includes everything in Compliance Management, plus catalog and listing maintenance, inventory and Fulfillment by Amazon (FBA) case management, Voice of Customer and returns monitoring, ASIN performance analysis and a monthly performance report with strategy. PPC is not included. It fits best at about $2 million to $15 million a year on Amazon.
One accountable team for the account
Full Account Management means complete management of the agreed Amazon marketplace scope, not unlimited management of your entire business. Inside that scope, we own the account.
That means the catalog is correct, cases are followed up until they close, and inventory problems are caught before they turn into a stockout. Each month someone tells you what moved, why, and what we're doing about it.
Your team keeps the product decisions, the final say on pricing and the ads. We keep Seller Central in order and bring you the decisions that need you.
LIVELE co-founder and Head of Strategy Camilo Urrea was selected as the first employee in Costa Rica to launch Amazon's Strategic Account Management program for its largest sellers, and was Business Intelligence Manager at Thrasio.
PPC excluded by design
We don't run your ads. That keeps our advice on catalog, compliance and margin independent of ad spend, and lets us work alongside your PPC agency or in-house team.
What we do in the account
Compliance, included
Everything in Compliance Management: Account Health and notification monitoring, policy cases, Plans of Action, and document custody for each product category.
Catalog, listings, variations and attributes
Required attributes kept complete, variation families kept clean, and catalog changes checked before they go live so a template update doesn't suppress a best seller.
Inventory and operational issues
Stranded inventory, inbound shipment problems, receiving discrepancies and restock risks flagged early. Amazon stopped offering FBA prep and item labeling in the US on January 1, 2026, so prep has to be right before goods ship.
FBA and marketplace cases
Cases opened, logged and followed up until they close, with the history in one place.
Voice of Customer, returns and feedback
Voice of Customer flags, return reasons and seller feedback reviewed for listing or product problems that can be fixed.
Product and ASIN performance
Sessions, conversion, Featured Offer (Buy Box) share and margin by ASIN, so the monthly review starts from the numbers.
Promotions and revenue opportunities
Coupons, deals, bundles and catalog gaps identified and sized. We recommend; your team or ads agency decides and runs the spend.
Monthly performance reporting and strategy
One report and one meeting a month covering what changed, why, and the priorities for next month.
The operating rhythm
Step 1
Onboarding
At the start
Access set up through Seller Central permissions that you control, an Account Health baseline, a review of open cases and the catalog, and a first risk register. One-time onboarding fee: $500.
Step 2
Monitoring and cases
Ongoing
Notifications, cases, suppressed and stranded listings and inbound problems are picked up and owned by your named account lead, with founder oversight.
Step 3
Performance report and strategy
Every month
ASIN performance, Account Health, open risks, promotions and opportunities, and the plan for next month.
What the monthly performance report looks like
Every month you get a performance report and a strategy review with us. Below is one month's report for a fictional brand. It has no advertising metrics, because LIVELE doesn't run PPC.
Sample monthly performance report for a fictional brand, September 2026
Sample · fictional data
Read the rows as text
| Item | September 2026 (vs August) |
|---|---|
| Ordered product sales | $812,000 ($771,000; +5.3%) |
| Units ordered | 31,400 (29,900; +5.0%) |
| Sessions | 214,000 (207,000; +3.4%) |
| Unit Session Percentage | 14.7% (14.4%; +0.3 pts) |
| Featured Offer percentage | 93.1% (91.8%; +1.3 pts) |
| In-stock rate, top 10 ASINs | 96% (94%; +2.0 pts) |
| Return rate | 4.8% (5.2%; −0.4 pts) |
| Star rating (parent-level average) | 4.4 (4.3; +0.1). 6 new 1–2 star reviews (9 in August). |
| Account health in brief | Account Health Rating 286 (284 last month), 0 days below 250. 2 performance notifications received, both closed; 0 policy warnings. Next certificate expiry: toddler cup CPCs, 41 days. |
| Top return reasons | Lid leaks (31% of returns); color differs from listing image (18%); size not as expected (12%). |
| Work shipped this month | FBA and inventory cases opened / resolved: 14 opened · 12 resolved. Listing changes shipped: 11 (5 bullet rewrites, 4 attribute fixes, 2 variation fixes). Suppressed listings resolved: 3 of 4. |
| Next month's priorities | 1. Update bullets and size callouts on the two top leak-return ASINs; brand to supply new main images. 2. Raise the reorder point on the 3 ASINs trending toward a stockout in November. 3. Reconcile September inbound shipments; open cases for any shortfall. 4. Plan the Q4 listing freeze: agree which changes ship before peak season. |
Sample: fictional data. The brand, ASINs and every figure are invented to show the format.
Included and not included
| Work | Full Account Management |
|---|---|
| Everything in Compliance Management (account health, appeals, documents) | Included |
| Catalog, listings, variations and attribute maintenance | Included |
| Inventory and operational issue oversight | Included |
| FBA and marketplace case management | Included |
| Voice of Customer, returns and feedback monitoring | Included |
| Product and ASIN performance analysis | Included |
| Promotions and revenue opportunity identification | Included |
| Monthly performance reporting and strategy | Included |
| PPC and Amazon Ads management | Not included |
| Material launches | Scoped separately |
| Major restructuring | Scoped separately |
| New-market expansion | Scoped separately |
| Website work | Scoped separately |
- Full Account Management means complete management of the agreed Amazon marketplace scope, not unlimited management of the client's entire business. Material launches, major restructuring, advertising management, new-market expansion, website work and other significant initiatives may be scoped separately.
Who Full Account Management fits
Who it’s for
- Brand owners with Brand Registry doing roughly $1.5 million or more a year on Amazon.com; the best fit is about $2 million to $15 million
- Catalogs of about 25–500 active SKUs or parent ASINs
- No in-house Amazon manager, or one stretched across catalog, inventory and cases
- An ads agency or in-house PPC team already in place
- Founders who want a monthly answer to "what moved and why"
Who it’s not for
- Sellers under about $1.5 million a year on Amazon
- Retail or online arbitrage, and dropshipping
- Anyone who wants PPC managed by us
- Brands that want launches, new marketplaces and website work inside one monthly fee
- Anyone who needs us to use a shared login instead of role-based access
Price and scope
Billed monthly in US dollars for Amazon.com (US) through Seller Central. 6-month minimum term; 45 days' notice. One-time onboarding fee: $500. You get a named account lead, plus founder oversight. Work on Amazon's European marketplaces is available and quoted separately, and so is Vendor Central work.
Full Account Management
Price: $4,500/ month
PPC not included
Operate, protect and optimize the Amazon account as an ongoing managed service.
Included
- Everything included in Compliance Management
- Catalog, listings, variations and attribute maintenance
- Inventory and operational issue oversight
- FBA and marketplace case management
- Voice of Customer, returns and feedback monitoring
- Product and ASIN performance analysis
- Promotions and revenue opportunity identification
- Monthly performance reporting and strategy
Not included
- PPC and Amazon Ads management
- Material launches and major restructuring
- New-market expansion and website work
- Other significant initiatives, scoped separately
Full Account Management questions
What is the difference between Compliance Management and Full Account Management?
Compliance Management, at $3,500/month, protects the account: Account Health, policy cases, appeals, Plans of Action and compliance documents. Full Account Management, at $4,500/month, includes all of that and also runs the account: catalog and listing maintenance, inventory and FBA cases, Voice of Customer and returns, ASIN performance analysis and a monthly strategy review. Neither includes PPC.
Why doesn't Full Account Management include PPC?
LIVELE doesn't run ads by design. When the same firm runs your ads and judges your catalog, its advice can drift toward spend. Keeping PPC out keeps our advice on catalog, compliance and margin independent, and lets us work alongside your PPC agency or in-house team. We still tell your ads team when a listing problem is wasting their budget.
What does "the agreed marketplace scope" mean?
The agreed marketplace scope is the Amazon account and the work listed in the retainer, on Amazon.com through Seller Central. It is not the whole business. Material launches, major restructuring, advertising management, new-market expansion and website work are scoped separately if you want them. Work on Amazon's European marketplaces is available and quoted separately. We also support Vendor Central and hybrid 1P/3P brands, with scope and price quoted in writing before work starts.
What changed in FBA operations in 2026?
Two changes matter for brand owners. Since January 1, 2026, Amazon no longer offers FBA prep and item-labeling services in the US. For inventory shipped on or after March 31, 2026, Amazon ended commingling: brand owners with the Brand Representative role in Brand Registry can use manufacturer barcodes without Amazon stickers, while resellers must apply Amazon barcode stickers. We keep your shipments and catalog set up for both.
Can you work with our existing PPC agency?
Yes, and most of the work is complementary. Your agency runs campaigns; LIVELE keeps the listings, inventory and account health those campaigns depend on. We share which ASINs are suppressed, out of stock or under a policy action, and the monthly ASIN performance review gives both teams the same numbers to work from.
How do you get access to our Seller Central account?
We work through Seller Central permissions that you control. You can change or remove our access at any time, and we never ask for your password. Amazon advises sellers not to share passwords. Service providers register in Amazon's Solution Provider Portal and have their roles approved, and each seller renews the authorization every 365 days. You choose which roles to grant.
Hand over the account, keep the decisions
Tell us your catalog size, categories and what your team handles today. We'll tell you whether Full Account Management fits.
We work through Seller Central permissions that you control. You can change or remove our access at any time, and we never ask for your password.
Sources
- Amazon SP-API changelog, US FBA prep and labeling services to end January 1, 2026, July 2025.
- Amazon Seller Forums (News_Amazon), Commingling practices will end effective March 31, 2026, about December 2025.
- Amazon SP-API documentation, Solution Provider Portal FAQ, updated September 30, 2026.
- Amazon Seller Forums, User Permissions Guide for Amazon Sellers, undated (about 2024).
Last verified October 7, 2026.