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About LIVELE, a founder-led Amazon Vendor and Seller Central consultancy

LIVELE is a bilingual (English/Spanish) Amazon Vendor and Seller Central consultancy that protects account health, manages compliance and accounts, and finds hidden profit leaks for brands selling on Amazon.com. LIVELE is a new, founder-led company with three service lines that can be bought separately: Amazon Services, LIVELE Consulting and The Missing Piece™. It is independent and not affiliated with Amazon.

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Why LIVELE exists

An Amazon brand rarely loses money in one dramatic event. It loses it in many connected places: a certificate that lapsed, a listing suppressed for a missing attribute, a reorder placed late, a fee change nobody priced in.

Amazon's own tools now catch much of this. Amazon says Seller Assistant monitors a business continuously and acts within limits the owner sets, and that its systems automatically confirmed compliance for more than 8 million products in the past year (Amazon, September 2026). What a growing brand still lacks is someone who owns the response: the document, the Plan of Action, the case and the decision.

LIVELE was set up to be that owner for brands doing roughly $1.5 million or more a year on Amazon. They have outgrown handling compliance at night, but they don't need a full in-house department. Our work centers on Seller Central, and we also support Vendor Central and hybrid 1P/3P brands, with the scope quoted in writing.

Principles

  • Specific beats impressive. We name the notification, the regulator, the document and the date. If we can't source a claim, we don't make it.
  • We own the work and promise only the process. We take responsibility for cases and documents. We never guarantee reinstatement, rankings, revenue or recovered amounts.
  • Prices are published. Compliance Management is $3,500/month and Full Account Management is $4,500/month, for everyone, on this site.
  • We say who we're not for. Arbitrage, dropshipping, requests for PPC management and anyone wanting guaranteed outcomes get a polite no.
  • Your password stays yours. We work through Seller Central permissions that you control, never shared logins. You can change or remove our access at any time.
  • Two languages, one standard. Spanish pages carry the same facts, prices and depth as the English ones.

How we deliver, in six steps

Every engagement runs on the same model, built for clear ownership and measurable impact rather than activity volume. Across the three service lines, the path runs Protect → Diagnose → Solve → Optimize.

  1. 1

    Discover

    We learn the company, its commercial priorities, its risks, the data available and the immediate pain points.

  2. 2

    Assess

    We establish the baseline: account health, operating state, performance, profitability or leak profile, depending on the engagement.

  3. 3

    Prioritize

    We separate critical issues from high-value opportunities and define what should happen now, next and later.

  4. 4

    Execute

    The agreed work is done by LIVELE, by your internal team, or in a shared-responsibility model.

  5. 5

    Measure

    We track KPIs, risk, recovery, performance and completed actions against the agreed baseline.

  6. 6

    Optimize

    Findings and performance data set the next round of priorities.

What every engagement produces

  • Executive reporting focused on decisions, not data volume
  • Clear ownership of open risks, actions and deadlines
  • Prioritized registers of issues and opportunities
  • Defined KPIs, measured from an agreed baseline
  • Documented processes and repeatable operating standards, where they apply
  • Transparent scope boundaries, with material out-of-scope work scoped separately

What we don't do

  • We don't run PPC or Amazon Ads campaigns.
  • We're not a law firm and don't give legal advice. Litigation, arbitration and intellectual property (IP) disputes go to counsel.
  • We don't test or certify products. Accredited labs test, and the brand certifies.
  • We don't guarantee reinstatement, rankings, revenue or recovered amounts.
  • We don't ask for your password or work through shared logins.
  • We don't take on arbitrage or dropshipping accounts.

Founders

LIVELE is run by its two founders. Both worked in Amazon's Strategic Account Management program, which serves Amazon's largest sellers. Camilo Urrea, Co-Founder and Head of Strategy, was selected as the first employee in Costa Rica to launch that program, and was Business Intelligence Manager at Thrasio. Marisol Murillo, Co-Founder, was a Senior Strategic Account Manager at Amazon and Head of Operations Compliance at Thrasio.

Camilo Urrea

Camilo Urrea

Co-Founder & Head of Strategy

Camilo has spent his career inside the rooms where Amazon strategy actually gets made. Hand-picked to launch Amazon's own internal program for its top sellers, he was instrumental in building it from zero into a revenue engine. He has turned raw data into millions in growth, protected brands when the stakes were highest, and done the work most agencies only talk about.

  • Selected as the first employee in Costa Rica to launch Amazon's Strategic Account Management program for its largest (Band A) sellers
  • Former Brand Management Manager at 3BG

English · SpanishLinkedIn

Marisol Murillo

Marisol Murillo

Co-Founder

Marisol is who brands call when the rules get complicated. Across Amazon, Walmart, TikTok Shop and other marketplaces, she has made a career of turning regulation, compliance and legal complexity into a clear path forward. In Europe, she adds mastery of VAT, the rulebook that trips up even seasoned sellers.

  • Former Senior Strategic Account Manager at Amazon for its largest (Band A) sellers in supplements, apparel, medical devices and restricted categories
  • Former Head of Operations Compliance at Thrasio, across all Amazon categories including supplements, pet, apparel and electronics

English · Spanish

How we access your account

We work through Seller Central permissions that you control. You can change or remove our access at any time, and we never ask for your password.

That follows Amazon's own advice: don't share passwords, and give others access through permissions instead. Amazon also requires service providers that work in a seller's account to register in its Solution Provider Portal and have their roles approved, and each seller's authorization lasts 365 days before it is renewed.

Your business. Your information. Protected.

Confidentiality is fundamental to every LIVELE client relationship. Meaningful business improvement requires access to sensitive financial, operational and strategic information.

We protect that information, keep professional discretion and use client data only for the engagement we agreed on. Mutual non-disclosure agreements (NDAs) are available before any confidential business information is exchanged.

Languages

This site is published in English and in Spanish. The Spanish pages are written for Spanish-speaking sellers, not machine-translated, and show prices as US$3,500 al mes so nobody reads them as pesos.

Camilo Urrea and Marisol Murillo both work in English and Spanish, and calls run in either language: choose the English or Spanish calendar when you book. If you need written deliverables in Spanish, ask when you book.

Company details

  • Legal entity: Livele LLC, a Florida limited liability company
  • State of registration: Florida, United States
  • Registered address: 4987 N University Dr Suite 2408, Lauderhill, FL 33351, United States
  • Email: livele@livele.co

LIVELE is an independent consultancy, not affiliated with, endorsed by or sponsored by Amazon. Amazon, Seller Central and related marks are trademarks of Amazon.com, Inc. or its affiliates.

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Sources

Last verified October 7, 2026.